Case Study · AI Generative Content

AI Visual Production
Pipeline

End-to-end AI content creation — product photography, fashion editorial, lifestyle campaigns, and AI video production. Six campaigns. One structured workflow.

🎒 Puma Backpack 👜 Coach Handbag 👡 Coach Sandal ⌚ Fossil Watch 👗 Bridal Lehenga 🎬 KARE · AI Video
100+Prompts Engineered
6Campaigns
100%AI Generated
Images
+ Video
Media Types
Scroll to explore
🎨
Prompt Engineering
Crafting precise, structured AI prompts that control lighting, composition, camera angle, material fidelity, and brand tone — consistently across all image sets.
🔍
Quality Review & Validation
Identifying AI artifacts — distorted geometry, impossible physics, incorrect shadows, material inconsistencies — and iterating prompts to resolve them before delivery.
Scale & Consistency
Maintaining product design fidelity — same color, material, logo placement, proportions — across product shots, model lifestyle images, and hero campaign compositions.
01
📦 Product Category · Backpack
Campaign 01

PUMA Neopac Backpack
Studio & Lifestyle Photography

8-prompt systematic shoot — product studio, material macros, and model lifestyle. Click any image to see the full prompt and details.

8 Prompts Engineered
3 Shot Types
100% AI Generated
Reference Input
PUMA Neopac BOF88B64ZR — Original Amazon product reference image used as AI generation input
Reference Input · Source Product
PUMA Neopac Backpack — BOF88B64ZR
ASIN BOF88B64ZR · amazon.in/dp/BOF88B64ZR

This is the original product image used as the reference input for all AI generation prompts in this campaign. The reference was provided to the AI model alongside each prompt to ensure consistent product design, color, material, logo placement, and proportions were maintained across all 8 generated images — from studio product shots to model lifestyle campaigns.

📦
Source Product Reference
✍️
AI Prompt Engineering
🎨
Generated Output
🔍
QA & Review
Puma Neopac — Front hero product shot
P1 · Front Hero
Prompt 01
Front Close Product Shot
View prompt + image
Puma Neopac — Side angle
P4 · Side Angle
Prompt 04
45° Side Angle Product Shot
View prompt + image
Puma Neopac — Fabric macro
P2 · Fabric
Prompt 02
Fabric & Material Close-Up
View prompt + image
Puma Neopac — Buckle detail
P3 · Buckle
Prompt 03
Buckle & Strap Close-Up
View prompt + image
Puma Neopac — Model standing
P5 · Model Standing
Prompt 05
Model Wearing — Standing
View prompt + image
Puma Neopac — Model sitting
P7 · Sitting
Prompt 07
Model Sitting with Backpack
View prompt + image
Puma Neopac — Model holding
P6 · Holding
Prompt 06
Model Holding in Hand
View prompt + image
Puma Neopac — Back view
P8 · Back View
Prompt 08
Back View Wearing Backpack
View prompt + image
Puma Neopac — Standing detail
P5 · Detail
Prompt 05
Model Wearing — Detail View
View prompt + image
Puma Neopac — Side angle detail
P4 · Detail
Prompt 04
Side Angle — Detail View
View prompt + image

 Click any image to view the full AI prompt and details

Prompt 01
Front Close Product Shot
Reference
Original Product · ASIN BOF88B64ZR
This reference was provided alongside the prompt to maintain product design, color, material, logo placement, and proportions.
02
👜 Product Category · Luxury Handbag
Campaign 02

Coach New York — Metro Satchel
Luxury Handbag Campaign

10 multi-angle reference images used as AI input to maintain exact product fidelity across hero, lifestyle, and group shot campaigns. Click any generated image to see the prompt and which references were used.

10 Reference Angles
3 Campaign Types
Suede · Gold Hardware · Brown
Reference Inputs — All 10 Source Angles
Scroll to explore →
Front view
REF 01Front View
3/4 angle
REF 023/4 Angle
Back view
REF 03Back View
Logo tag
REF 04Logo & Tag
Bottom studs
REF 05Bottom Studs
Interior open
REF 06Interior Open
Top-down interior
REF 07Top-Down
Cherry charm
REF 08Cherry Charm
Model shoulder
REF 09Model Shoulder
Model holding
REF 10Model Holding

 AI-Generated outputs — Click any image to view prompt & references used

Coach — Hero Front Product Shot
P1 · Front Hero
Prompt 01
Hero Front Product Shot
View prompt + refs
Coach — Hero Group Shot 5 Male Models
P9 · 5 Male Models
Prompt 09
Hero Group · 5 Male Models
View prompt + refs
Coach — Material Close-Up
P2 · Material
Prompt 02
Material Close-Up
View prompt + refs
Coach — Buckle & Zipper Close-Up
P3 · Buckle
Prompt 03
Buckle & Zipper Close-Up
View prompt + refs
Coach — Side Angle Product Shot
P4 · Side Angle
Prompt 04
Side Angle Product Shot
View prompt + refs
Coach — Hero Group Shot 5 Models
P101 · 5 Models
Prompt 101
Hero Group · 5 Models
View prompt + refs
Coach — Female Model Wearing Handbag
P6 · Female Model
Prompt 06
Female Model Wearing
View prompt + refs
Coach — Model Holding Handbag Walking
P7 · Model Walking
Prompt 07
Model Holding — Walking
View prompt + refs
Coach — 5 International Female Models Hero Shot
P102 · International
Prompt 102
5 International Female Models
View prompt + refs

 AI-generated output images — all 9 images generated from the 10 reference inputs above

References Used for This Prompt
AI Prompt Used
Shot Parameters
All Generated Shots — Click to Switch
03
👡 Product Category · Footwear
Campaign 03

Coach Monogram Sandal
Product & Lifestyle Photography

10 prompts covering product close-ups, model lifestyle shots, international hero group campaigns, strap detail, and packaging — all maintaining identical sandal design fidelity.

10 Prompts Engineered
6 Reference Angles
Coach Monogram · Crystal Embellishment
Reference Inputs — 6 Source Angles
Scroll to explore →
3/4 angle
REF 013/4 Angle
Top-down view
REF 02Top-Down
Back view
REF 03Back View
Sole bottom
REF 04Sole Detail
Model wearing
REF 05Model Wearing
Clean side shot
REF 06Clean Side Shot

 AI-Generated outputs — Click any image to view prompt & details

Model standing close-up
ID 205 · Standing
ID 205
Model Standing Close-Up
View prompt
Model sitting close-up
ID 206 · Sitting
ID 206
Model Sitting Close-Up
View prompt
Walking pose close-up
ID 207 · Walking
ID 207
Walking Pose Close-Up
View prompt
Pair crossed product shot
ID 401 · Pair Shot
ID 401
Pair Crossed Product Shot
View prompt
Hero full body walking
ID 208 · Full Body
ID 208
Hero Full Body Model
View prompt
Hero full body sitting
ID 209 · Sitting Hero
ID 209
Hero Full Body Sitting
View prompt
Strap fastening close-up
ID 403 · Strap Detail
ID 403
Close-Up Strap Fastening
View prompt
International hero group shot
ID 301 · International Hero
ID 301
International Hero Group · 5 Models
View prompt
Packaging shot with box
ID 501 · Packaging
ID 501
Packaging Shot with Box
View prompt

 9 AI-generated outputs from 6 reference angles — Click any image to view the full JSON prompt

Reference Inputs Used
All 6 reference angles provided to maintain sandal design, color, material, sole, stitching, and strap fidelity.
AI Prompt — JSON Format
Shot Parameters
All Generated Shots
04
⌚ Product Category · Timepiece
Campaign 04

Fossil Grant Watch
Luxury Timepiece Photography

Precision watch photography maintaining exact dial fidelity — Roman numerals, FOSSIL logo, subdials, crown buttons and leather strap stitching are never altered across any generated image.

5 Reference Angles
6 Prompts Engineered
Silver Case · Brown Leather · Roman Dial
Reference Inputs — 5 Source Angles
Scroll to explore →
Back view
REF 01Back View
3/4 angle
REF 023/4 Angle
Acrylic stand
REF 03Acrylic Stand
Model wearing
REF 04Model Wearing
Wrist adjusting
REF 05Wrist Adjusting

 AI-Generated outputs — Click any image to view prompt & details

Angled watch product shot
ID 602 · Angled Shot
ID 602
Angled Watch Product Shot
View prompt
Watch on acrylic stand
ID 603 · Acrylic Stand
ID 603
Watch on Acrylic Stand
View prompt
Male model wearing watch standing
ID 605 · Model Standing
ID 605
Male Model Wearing — Standing
View prompt
Male model adjusting watch
ID 606 · Adjusting
ID 606
Male Model Adjusting Watch
View prompt
Male model sitting watch shot
ID 607 · Model Sitting
ID 607
Male Model Sitting
View prompt
Extreme close-up crown buttons
ID 610 · Macro Crown
ID 610
Extreme Close-Up — Crown & Buttons
View prompt

 6 AI-generated outputs from 5 reference angles — dial fidelity maintained across all shots

05
👗 Product Category · Indian Fashion
Campaign 05

Bridal Lehenga
Fashion Editorial Campaign

Indian bridal wear photography maintaining exact lehenga embroidery, dupatta fabric, teal blouse pattern, and border design across studio and outdoor editorial shots.

1 Reference Image
6 Prompts Engineered
Pink Lehenga · Teal Blouse · Dupatta
Reference Input — Source Image
Lehenga reference
REF 01Lehenga Reference

Single reference image provided showing the complete lehenga outfit. All embroidery patterns, dupatta fabric, teal blouse embroidery, and border details must remain identical across all AI-generated outputs.

 AI-Generated outputs — Click any image to view prompt & details

Front standing studio pose
ID 1 · Front Standing
ID 1
Front Standing Studio Pose
View prompt
Side walking studio pose
ID 2 · Side Walking
ID 2
Side Walking Studio Pose
View prompt
Front hands together pose
ID 3 · Dupatta Pose
ID 3
Front Hands Together — Dupatta
View prompt
Outdoor walking holding dupatta
ID 4 · Outdoor Walking
ID 4
Outdoor Walking — Holding Dupatta
View prompt
Outdoor side flowing lehenga
ID 5 · Outdoor Side
ID 5
Outdoor Side — Flowing Lehenga
View prompt
Lehenga multi pose collage
ID 7 · Multi Pose Collage
ID 7
Lehenga Multi Pose Collage
View prompt

 6 AI-generated outputs from 1 reference — embroidery and fabric fidelity maintained across all shots

06
🎬 Product Category · Furniture & Motion
Campaign 06 — AI Video

KARE Coffee Table
AI-Assisted Video Production

End-to-end AI video production pipeline — from concept and storyboard through prompt engineering, image generation, video generation, and final compositing in After Effects. Demonstrates structured AI workflow beyond still photography.

4 Reference Images
10-Step Production Pipeline
Image-to-Video · First & Last Frame
Production Pipeline
💡
Concept
🎬
Storyboard
📋
Shot List
🖼️
Image Generation
🎥
Video Generation
Selection
✂️
Editing
🎞️
Final Export
Reference Inputs — 4 Source Images
Click to zoom →
KARE front view
REF 01Front View
KARE side angle
REF 02Side Angle
KARE marble top detail
REF 03Marble Top Detail
KARE lifestyle scene
REF 04Lifestyle Scene
AI-Generated Video — Click to Play
KARE video thumbnail
🎬 AI-Generated Video · MP4
Campaign 06
Click to play full video
🔧 My Role
  • Concept development & storyboard
  • Shot-by-shot prompt engineering
  • AI image generation from references
  • AI video generation (first & last frame)
  • Video selection & editorial review
  • Editing, motion graphics, compositing
  • After Effects intro, outro & annotations
🛠️ Tools Used
  • Firefly / Flux / Nano Banana — Image Gen
  • Kling AI / Wan / Veo — Video Gen
  • Adobe After Effects — Compositing
  • Storyboard & shot planning
  • Prompt engineering workflow
  • Image-to-video pipeline
  • Video editing & colour grading
🧠 Key Learnings
  • AI works best with proper planning & storyboard
  • Multiple variations needed for usable results
  • First & last frame control = powerful output
  • Prompt engineering drives consistency
  • AI video still needs manual editing
  • AI + After Effects = best final result
  • Structured pipeline matters more than tools
KARE Coffee Table — AI-Generated Video · Kling AI / Wan / Veo
Methodology

My AI Content Generation Process

The same structured workflow for every product category — ensuring quality, consistency, and commercial delivery standards.

01
🔎
Product Analysis
Analyse the product's design, materials, colors, logos, dimensions, and key details. Document all fidelity requirements before writing a single prompt.
02
✍️
Structured Prompt Engineering
Write JSON-structured prompts covering scene, camera, lighting, model, and product constraints — ensuring consistency across all shots in the set.
03
🎨
AI Image Generation
Execute prompts in AI tools (Midjourney, Stable Diffusion, DALL·E, etc.), generating multiple variations per prompt to identify strongest results.
04
🔍
Quality Review & Artifact Identification
Evaluate each image for distorted geometry, impossible physics, incorrect shadows/reflections, material inconsistencies, and proportion errors. Flag and regenerate failures.
05
🖌️
Retouching & Correction
Apply colour correction, lighting adjustments, and detailed editing in Adobe Photoshop to bring AI output to commercial delivery standard.
06
Final Delivery & Consistency Check
Cross-check all final images against the original product reference. Ensure brand consistency, editorial standards, and delivery format requirements are met.
Tools & Skills

Technical Stack

🤖 AI Generation Tools
Midjourney Stable Diffusion DALL·E 3 ComfyUI Adobe Firefly Runway ML Kling AI Google Flow Microsoft Copilot Fal AI Wan.video Nano Banana
🧠 AI Assistants & Research
Claude AI ChatGPT Perplexity Groq NotebookLM
🎨 Retouching & Post-Production
Adobe Photoshop Lightroom Illustrator After Effects Premiere Pro
📐 3D & Visualization (Background)
Maya Substance 3D Painter Substance Designer Unreal Engine Zbrush Arnold Katana
⚡ Core Competencies
Prompt Engineering QA & Artifact Review Colour Correction Product Fidelity Scale Production UX Design Workflow Automation
Role
AI Content Generalist
Prompt Engineer · QA Reviewer
Categories
Backpack · Handbag · Sandal · Watch · Fashion
Output Types
Product Studio Shots · Material Close-Ups · Model Lifestyle · Hero Campaigns
Prompt Format
Structured JSON + Natural Language
Skills Demonstrated
Prompt Engineering Scale Production Adobe Photoshop Colour Correction QA & Validation Product Fidelity Midjourney Stable Diffusion

Why This Work Matters for
AI Content Creation at Scale

This project demonstrates end-to-end AI content generation capability — from initial product analysis through structured prompt engineering, image generation, quality review, and final delivery. Each campaign was built to simulate real e-commerce production pipelines where speed, consistency, and quality must be maintained simultaneously.

"The ability to maintain identical product design — same color, material, proportions, and logo placement — across 100+ images spanning product shots, model lifestyle, and hero campaigns is the core challenge of AI content at scale."

Coming from a background of 10+ years in 3D production and LookDev, I understand materials, lighting, and spatial relationships at a technical level. This gives me an immediate advantage in identifying AI artifacts — distorted geometry, incorrect shadows, impossible physics, material inconsistencies — that would fail quality review in a commercial pipeline.

My UX design experience means I approach each prompt systematically: defining the scene, camera, lighting, model, and product constraints as separate variables — similar to designing a component system where changes in one parameter shouldn't break the rest.

  • Engineered 100+ structured prompts across 4 product categories maintaining strict product fidelity
  • Developed consistent studio environment — neutral beige/grey tones, polished floors, soft luxury showroom — reusable across all campaigns
  • Produced complete shot lists: product close-ups, material macros, model lifestyle, and hero group campaigns
  • Applied quality review criteria: proportion accuracy, material consistency, shadow/reflection correctness, geometry validation
  • Demonstrated adaptability across luxury, sports, fashion, and timepiece categories with category-appropriate photography style
  • Used JSON-structured prompts for team scalability — any team member can iterate from the documented base prompt