Rakesh
Awaradi
Product Designer & GenAI Lead
Award-winning 3D Design Specialist and Generative AI pioneer with 10+ years across films, games, and global e-commerce. At Amazon, led the end-to-end GenAI product visualisation pipeline — transforming single product images into ad-ready visuals at scale for Nike, Adidas, Ray-Ban, and Coach. Recognised with 11 Production Excellence Awards and 2 Leadership Awards. Expert in photorealistic rendering (Arnold), 3D garment simulation (Clo3D), and immersive AR/VR experiences. Holds Google UX Design Certificate with hands-on Figma experience.
Work Experience
Jul 2020 – Present · Amazon
3D Design Specialist
Global e-commerce & technology leader · Bengaluru, India
- GenAI Interpretive Pipeline: Designed and led end-to-end GenAI pipeline automating product visualisation — converting single assets into multiple ad-ready visuals, reducing manual creative hours by an estimated 60%+ per campaign.
- Nike quality benchmark: Led team to deliver ultra-photorealistic bag models with 100% visual accuracy; adopted as the internal gold standard for Amazon's premium 3D programme.
- Major brand launches: Directed 3D assets for Nike, Adidas, Ray-Ban, Coach, and Kate Spade across footwear and accessories.
- Slashed retouching by 63%: Redesigned Fast Re-Touch pipeline in ZBrush — cutting turnaround from 20–30 hrs to 7.5 hrs; SOPs adopted team-wide.
- Boosted engagement 5%: Designed AR/VR virtual showrooms that increased customer session duration by 5%.
- Pioneered 3D fashion at Amazon: Led Amazon's first 3D garment project using Clo3D and Marvelous Designer.
- Gaussian Splatter R&D: Collaborated with science team applying ML-based techniques to convert 2D images into high-fidelity 3D assets.
- Hackathons: Won 4 of 7 innovation awards · 11 Production Excellence + 2 Leadership Awards.
Oct 2018 – Jun 2020 · MPC (Moving Picture Company)
3D LookDev Artist
Oscar-winning global VFX studio · Hollywood film productions
- Delivered 50+ production-ready 3D assets for major Hollywood films, maintaining 99% adherence to industry topology and texture quality standards.
- Reduced look development iteration time by 30% via efficient Katana testing workflows, accelerating cross-department reviews.
- Achieved high client satisfaction through photorealistic, film-grade assets delivered on tight production schedules.
Sep 2017 – Oct 2018 · Videogyan Studio
Texturing Artist
Creative 2D/3D animation studio
Introduced Substance Painter to the studio's 3D workflow and trained the team, measurably improving overall texturing efficiency and output quality.
Apr 2016 – Sep 2017 · Technicolor Animation & Games
3D Artist
Global leader in animation, VFX, and gaming · EA game projects
- Madden 18 stadium — delivered on time: Collaborated in a small team to design and build a complete stadium environment for EA's Madden 18, delivering the full asset within 4 weeks.
- Created high-quality low-poly 3D assets for real-time game performance, balancing visual fidelity with technical constraints.
Apr 2015 – Apr 2016 · SV Studio
3D Artist
Creative studio specialising in regional language films
Contributed to end-to-end film asset pipelines — modelling, texturing, and compositing (After Effects, Premiere Pro) — with consistent cross-team collaboration.
0+Years Experience
0+3D Assets
0Excellence Awards
0+% Time Saved
✦ Career Journey
3D Artist
Films & Games
Films & Games
2015
Lookdev
Hollywood VFX
Hollywood VFX
2018
Design Specialist
Amazon GenAI
Amazon GenAI
2020
3D Design
Specialist
Specialist
Now
From films & games to Amazon — using 10 years of 3D & GenAI expertise to push the boundaries of digital product experiences.
Education
B.E. — Electronics & Communication
Sir M Visvesvaraya Institute of Technology, Bengaluru
2D & Design Tools
Figma
Adobe Photoshop
Illustrator
After Effects
Premiere Pro
3D & GenAI Tools
Maya / ZBrush
Substance Painter
Arnold Renderer
Clo3D / Marvelous
Katana (Lookdev)
Core Strengths
Product Visualisation
Look Development
GenAI Pipelines
UX Design
AR / VR
Process Optimisation
Gaussian Splatter
Prompt Engineering
Agile
Team Leadership
Client Communication
Training & Mentorship
Awards
🏆 Amazon
11 Production Excellence Awards & 2 Leadership Awards for outstanding performance and innovation in 3D and GenAI.
Certifications
Google UX Design Professional Certificate
Mastering GenAI Video: From Text to Video to Advanced Techniques
Career Essentials in Generative AI — Microsoft & LinkedIn
Introduction to Prompt Engineering for Generative AI (2023)
Maya Essentials & Advanced — Autodesk
Languages
Kannada Native
English
Hindi
Telugu